Kit

About

Kit (formerly ConvertKit) is email marketing software built specifically for online creators — newsletters, landing pages, automations, and a built-in creator network that helps creators grow their audience and get paid for recommending other newsletters. Founded by Nathan Barry in 2013, Kit grew slowly at first but found product-market fit by offering free, white-glove migrations from other email tools, then scaled through affiliate partnerships and creator word-of-mouth. It's now used by some of the biggest names in podcasting and newsletters, including Tim Ferriss and Andrew Huberman. Bootstrapped from the start, Kit has grown into a business doing tens of millions in annual recurring revenue while paying out creators directly through its Commerce and Sponsor Network features.